Kendall Jenner has visited colleges all across the US with her 818 Tequila for months, and it’s all paid off. It looks like the brand is doing super well, having recently collaborated with NASCAR and featured in many a hand at Coachella, but how much is The Kardashians star really making from the alcohol brand?!
Kendall Jenner scores MAJOR 818 Tequila brand deals
Kendall’s alcohol brand, 818 Tequila, which is hand-crafted from Mexico, has just collaborated with the likes of NASCAR. It’s a pretty big deal tbh, and will take place for the rest of the 2025 racing season. Toni Breidinger partnered with her infamous drink in Nashville, which will basically be the primary sponsor, and is Kendall’s biggest collaboration yet.
It is believed the tequila brand will get into national sports sponsorships through the new deal. Formerly, it was just a college drink, but it’s now hanging out with the big boys! It’s won 47 tasting awards, collaborated with Hailey Bieber‘s beauty brand, Rhode, at Coachella. In 2023, the festival featured a horse trailer bar for 818 Tequila’s new brand campaign, Out West.
How much is she really making from her alcohol brand?!
Kendall is worth a huge $60 million, and while that’s not as much as sisters Kim Kardashian and Kylie Jenner, she made $25 million just from 818 Tequila in 2022. The brand has only been around since 2021, and within two years, 818 was pulling in over $100 million in annual revenue – which is basically unheard of for liquor brands.
Bottles start at $30, with the top-shelf stuff retailing around $150, so it’s not exactly cheap! Mike Novy runs the brand with Kendall, and is just as savvy about marketing as she is. And the name ‘818’ is a tribute to the area code of Calabasas, California, where Kendall grew up with her now-famous family.
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